So that Men do not Lose Their Masculinity

The design of a package significantly influences a customer´s decision to buy a product or not. It is one of the basic rules of marketing. And since men in particular have, especially at the beginning, a number of prejudices about compressive socks, we have decided to make a few small changes, especially for men, with the up-to-now unisex collections 150 DEN RELAX and 280 DEN BUSINESS. These products are now available in blue boxes for male customers. Women can buy the same socks in pink boxes. We believe that this innovation will help a lot of men to overcome their initial reservations. On the other hand, we have found that once men try the socks, they won´t want to take them off :-)